Stormi Steele, the dynamic founder and CEO of Canvas Beauty Brand, has emerged as a formidable force in the beauty industry. As of 2025, her estimated net worth stands at approximately $20 million, a testament to her entrepreneurial prowess and innovative approach to haircare.
Personal Details
| Attribute | Details |
| Full Name | Stormi Michelle Steele |
| Date of Birth | August 3, 1988 |
| Age (2025) | 36 years old |
| Place of Birth | De Kalb, Mississippi, USA |
| Nationality | American |
| Profession | Entrepreneur, CEO of Canvas Beauty Brand |
| Education | Studied Art at Mississippi State University (did not complete) |
| Marital Status | Married to Courtney Beasley |
| Children | One child (born in 2021) |
| Height | 5 ft 4 in (163 cm) |
| Weight | 61 kg (134 lbs) |
| Zodiac Sign | Leo |
Early Life and Career Beginnings
Born and raised in De Kalb, Mississippi, Stormi Steele’s passion for haircare was ignited by her personal experiences and challenges with hair health. After attending cosmetology school, she began her career as a hairstylist, where she identified a gap in the market for natural haircare products tailored to diverse hair textures. Driven by this insight, Steele started formulating her own products in her kitchen, laying the foundation for what would become a thriving business.
The Launch of Canvas Beauty Brand
In 2018, Stormi Steele officially launched Canvas Beauty Brand, starting with her flagship product, the Canvas Hair Blossom Serum. Utilizing social media platforms like Instagram and TikTok, she effectively marketed her products, sharing customer testimonials and engaging directly with her audience. This strategy not only amplified her brand’s visibility but also fostered a loyal customer base.
Growth and Expansion
Canvas Beauty Brand’s success led to an expanded product line, including shampoos, conditioners, edge control, and styling tools. The brand’s commitment to natural ingredients and effective results resonated particularly within the Black community, addressing the demand for products catering to natural hair textures.
Strategic partnerships with major retailers such as Target and Walmart further propelled the brand’s growth, making its products more accessible to a broader audience.
Record-Breaking Achievements
In June 2024, Stormi Steele made history by becoming the first creator on TikTok to earn over $1 million during a single live session. This milestone not only underscored her influence in the digital space but also highlighted the effectiveness of her direct-to-consumer sales approach.
Media Appearances and Influence
Steele’s entrepreneurial journey and success story caught the attention of television producers, leading to her appearance on the reality TV show “Love & Marriage: Huntsville”. Her participation in the show provided viewers with insights into her life as a businesswoman and further increased her brand’s visibility.
Conclusion
Stormi Steele’s ascent from a hairstylist experimenting with homemade formulations to the CEO of a multi-million-dollar beauty brand exemplifies the power of innovation, determination, and strategic marketing. Her story serves as an inspiration to aspiring entrepreneurs, particularly women of color, demonstrating that with passion and perseverance, it’s possible to transform a personal vision into a global enterprise.
